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Anne Bartsch

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Open access Aug 2026

A hybrid intelligence approach to qualitative data analysis combining manual and AI coding with mixed methods analyses of reliability and validity

We conducted a methodological study of hybrid coding using qualitative data analysis (QDA) software. Manual coding of a corpus of 164 qualitative interviews (752,388 words) on meaningful media experiences was compared with AI coding in two prompting conditions: AI prompting with manual coding instructions vs. collabo...

Julia Boettinger, Christal Bürgel, Anne Bartsch · 0 citations

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