Skip to content

Author

Ankita Garg

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Review Open access Aug 2026

A Path from Generative AI to Agentic AI in Marketing: A Critical Review, Capability Framework and Future Research Agenda

This article critically reviews that relationship and develops a capability-based framework for autonomous marketing and contributes a four-stage evolutionary model, a governance-sensitive AI–capability–marketing relationship framework, and testable propositions distinguishing technological affordances from organizatio...

Ankita Garg · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.