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Sponsored AI Networking Cookbook: Practical recipes for AI-assisted network automation and development AI Networking Cookbook: Practical recipes for AI-assisted network automation and development

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Anis Nurmaziane Sokani

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Open access 2026

From Scrolling to Self-Improvement: How Motivational TikTok Influencers Shape User Behaviour Among Young Malaysians Through the Lens of Social Influence Theory

TikTok has grown from an entertainment platform into a space where young Malaysians turn for motivation, encouragement, and personal direction, yet most local research still frames the platform mainly around shopping and brand behaviour. This study looks instead at influencers who share motivational, non-commercial con...

Anis Nurmaziane Sokani, A. F. F. Ismail, Chew Boon Cheong · 0 citations

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