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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Angeline Clarissa Thenyson

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Review Open access Sep 2026

Beyond Nationalism: How Country Image and Product Perceptions Shape Indonesian Intentions toward Chinese Cosmetics

Purpose: This study investigates the empirical causal relationships between consumer ethnocentrism, general country image, product image, and purchase intention toward Chinese cosmetic products among Indonesian consumers. This research addresses empirical inconsistencies regarding whether nationalist purchasing tendenc...

Angeline Clarissa Thenyson, D. Anandya, G. F. Djayapranata · 0 citations

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