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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Angela Merici Ardelia Edlyna

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Conference Aug 2026

Social Listening-Based Business Intelligence for Online Brand Awareness: Content Marketing and e-WOM Analysis

The Indonesian coffee and cafe industry has grown alongside rising coffee consumption and digital-first marketing, making Kopi Kenangan, Southeast Asia's first New Retail F&B unicorn, a relevant case for studying online brand awareness. While prior research on Kopi Kenangan has examined social media marketing, sentimen...

Gabriella Valencia Yauri, Angela Merici Ardelia Edlyna, L. W. Evelina · 0 citations

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