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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

Author

Andriya Risdwiyanto

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4 papers indexed here

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Review Open access Sep 2026

Leveraging authentic brand storytelling and generative artificial intelligence for brand differentiation to enhance consumer engagement in the digital marketing ecosystem

The rapid adoption of Generative Artificial Intelligence (GenAI) has transformed digital marketing by enabling brands to produce, personalize, and distribute content at unprecedented scale. However, increasing dependence on AI-generated content may create communication homogenization and weaken perceived brand authenti...

Saling Saling, R. A. Sularso, Teddy Indira Budiwan et al. · 0 citations
Review Open access Sep 2026

Reimagining Marketing Management through the Integration of Artificial Intelligence, Brand Authenticity, and Consumer Trust to Build Competitive Advantage in the Era of Intelligent Algorithm-Driven Digital Search

Artificial intelligence (AI) is transforming marketing management by enabling data-driven decision-making, personalization, automation, and intelligent digital search. However, technological capability alone does not necessarily establish consumer relationships or sustainable competitive advantage in contemporary digit...

Andriya Risdwiyanto, Anis Marjukah, Saling Saling et al. · 0 citations
Review Open access Sep 2026

The Effects of Technology Integration Capability, Continuous Improvement Culture, and Organizational Ambidexterity on Technology-Driven Organizational Performance in Startup Companies

The objective of this research is to examine the Influence of Technology Integration Capability, Continuous Improvement Culture and Organizational Ambidexterity on Technology-Driven Organizational Performance in startup organizations. The research is a quantitative research by using survey technique to the people who w...

S. Anantadjaya, M. Akbar, D. Wijono et al. · 0 citations
Review Open access Aug 2026

The Influence of Social Media Marketing, Brand Authenticity, and Personalization Capability on Digital Brand Loyalty of E-Commerce Users

This research aims to examine the impact of Social Media Marketing, Brand Authenticity and Personalization Capability on Digital Brand Loyalty of e-commerce customers. The research was quantitative in nature employing survey technique to the consumers of e-commerce platforms as respondents. The sampling technique used...

Bekti Setiadi, Yuliani Istiqomah, Anastasia D'ornay et al. · 0 citations

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