Open access
Sep 2026
Digitalization of marketing management of industrial enterprises in the conditions of business environment transformation
The aim of the article. The purpose of the study is to investigate the impact of digital technologies on the transformation of marketing management of industrial enterprises under conditions of business environment transformation and to develop an author's model of a next-generation marketing information system based o...
Volodymyr Pylypchuk, Andrii Holitsyn
· Marketing and Digital Techno... · 0 citations