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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Andi Aswan

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Review Open access 2026

From kinship ties to market-based advantage: A strategic decision framework for brand resonance in fashion SMEs

This study aims to model the strategic decision-making process of fashion Small and Medium-Sized Enterprises (SMEs) in Indonesia in transforming bonding social capital into a market-based advantage, as reflected in marketing performance. By integrating Social Capital Theory and the Dynamic Capabilities Perspective with...

Andi Syahidah Ulfaq Pasyrib, A. Munir, Andi Aswan · 0 citations

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