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Anchana Choeykhunthot

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Review Open access Jul 2026

Extending UTAUT for Generative AI Adoption among Vocational Teachers: The Roles of Trust, AI Literacy, and Risk Awareness

This study examined GenAI acceptance among private vocational teachers in Thailand by extending the Unified Theory of Acceptance and Use of Technology (UTAUT) with three AI-specific constructs: AI Literacy, Trust, and Perceived AI Risk and tested Behavioral Intention as an antecedent of Digital Competency.

Anchana Choeykhunthot, Potsirin Limpinan, Thada Jantakoon · 0 citations

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