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Author

Amro Alzghoul

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Review Open access 2026

AI and data-driven supply chain integration: The role of network capabilities in sustainability reporting readiness

The findings show that OIPC is an intermediate mediating process whereby the digital technologies are transformed into the reporting readiness and Digital integration of supply chains has a high positive correlation with OIPC and reporting ready.

A. Tarawneh, Amro Alzghoul, A. Ali · 0 citations
Open access Sep 2026

AI-Enabled Business Intelligence and Digital Marketing Performance: The Roles of Customer Insights and Data-Driven Decision-Making

The study posits that the dynamic capability's view point, business intelligence capabilities allow companies to capture, integrate, analyze, and translate customer and market data into valuable knowledge for digital marketing activities.

Amineh A. Khaddam, Amro Alzghoul, H. Irtaimeh et al. · 0 citations
Open access Jul 2026

Business Intelligence Capabilities and AI-Driven Logistics Innovation: The Roles of Decision Support and Supply Chain Visibility

The research enlightens the literature by detailing how data-driven functionalities can be turned into AI-powered logistics innovation through enhanced decision-making capabilities and supply chain transparency.

Amro Alzghoul, Amineh A. Khaddam, H. Irtaimeh et al. · 0 citations

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