2 papers indexed here
We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.
Not the right person? Other researchers publish under this name.
This study examines the role of AI-powered customer segmentation and hyper-personalization in improving decision making in digital marketing campaigns and concludes that AI-supported segmentation should not merely automate marketing activities but should function as an intelligent decision-support architecture in which...
We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.
