DIGITAL TECHNOLOGY ADOPTION AND ENTERPRISE PERFORMANCE: EMPIRICAL EVIDENCE FROM SMALL AND MEDIUM-SCALE ENTERPRISES IN NASARAWA STATE, NORTH CENTRAL NIGERIA
The performance of small and medium-scale enterprises (SMEs) in Nasarawa State, North Central Nigeria, has remained persistently below potential despite the rapid proliferation of digital technologies across the Nigerian business landscape. While digital payment and digital marketing technologies have been widely promo...