Author

Amineh A. Khaddam

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Open access Sep 2026

AI-Enabled Business Intelligence and Digital Marketing Performance: The Roles of Customer Insights and Data-Driven Decision-Making

The study posits that the dynamic capability's view point, business intelligence capabilities allow companies to capture, integrate, analyze, and translate customer and market data into valuable knowledge for digital marketing activities.

Amineh A. Khaddam, Amro Alzghoul, H. Irtaimeh et al. · International Review of Mana... · 0 citations

Open access Jul 2026

Business Intelligence Capabilities and AI-Driven Logistics Innovation: The Roles of Decision Support and Supply Chain Visibility

The research enlightens the literature by detailing how data-driven functionalities can be turned into AI-powered logistics innovation through enhanced decision-making capabilities and supply chain transparency.

Amro Alzghoul, Amineh A. Khaddam, H. Irtaimeh et al. · International Review of Mana... · 0 citations