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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Amaliyah Amaliyah

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Open access Oct 2026

The effect of TikTok-based electronic word of mouth (e-WOM) on consumer purchase intention: Evidence from Kedai Cak Dul Srikana, Indonesia

The growing use of TikTok as a digital marketing platform makes electronic word of mouth (e-WOM) relevant to understanding consumer purchase intention in culinary businesses. This study aims to analyze the effect of e-WOM through TikTok on purchase intention among consumers of Kedai Cak Dul Srikana. A quantitative appr...

Navinda Natasya, Ria Iswati, Amaliyah Amaliyah et al. · 0 citations
Open access Oct 2026

The effect of financial literacy on financial management behavior among non-economic vocational students: Evidence from digital office management students

Financial literacy is important for university students because the ability to understand and manage finances may influence how they make financial decisions in everyday life. This study aims to analyze the effect of financial literacy on the financial management behavior of students in the Digital Office Management pr...

Ricka Irkhatul Aini, Muhammad Daffa Cahya Putra Hariono, Amaliyah Amaliyah et al. · 0 citations

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