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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Almira A. Batulanon

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Review Open access Oct 2026

Predictors of Consumer Trust among TikTok Affiliates: A Multiple Regression Analysis

e of the fastest growing social commerce platforms is TikTok, which allows affiliate marketers to reach consumers through short-form video, live-streaming and interactive content. There is increasing commercial use of TikTok, but there is little empirical evidence of factors that drive consumer trust in TikTok affiliat...

Mikko Keanu Alterado, Deziah French Bebanco, Beyonce Louise Dalagonan et al. · 0 citations
Open access Sep 2026

Assessing the Impact of AI-Assisted Writing Tool Utilization on the Writing Proficiency of Senior High School Students

It is suggested that AI-assisted writing tools can significantly enhance the writing proficiency of senior high school students when used as supplementary instructional support and recommends the integration of AI-assisted writing tools into writing instruction through appropriate policies, teacher training, and ethica...

Shelly April A. Basan, Almira A. Batulanon, Sharon M. Enanoria et al. · 0 citations

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