Author

Alina Danileviča

2 papers indexed here

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Open access Sep 2026

Transparency in Generative AI Advertising: Brand Trust, Consumer Response, and Implications for Ethical Marketing Leadership

The rapid integration of generative artificial intelligence into advertising has intensified questions of transparency, consumer trust, and ethical marketing leadership, particularly where firms must balance technological efficiency with responsible communication and informed consumer choice. Existing research has not...

Roza Tulegenova, Anna A. Ayvazyan, Akerke Nurmagambetova et al. · Business Ethics and Leadersh... · 0 citations

Open access Sep 2026

Environmental protection expenditure, digital government, and EU membership: Cross-country panel evidence

Type of the article: Research ArticleAbstractEnvironmental protection accounts for a small share of public budgets, which makes its determinants a practical policy question. Digital administration is expected to improve public resource allocation, and environmental protection is an information-intensive function where...

Nora Ayvazyan, L. Zakharkina, Alina Danileviča et al. · Environmental Economics · 0 citations