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Author

Ali Behzad

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Review Open access Sep 2026

Artificial Intelligence Adoption in Digital Marketing: Its Impact on Customer Engagement and Business Performance of Small and Medium-Sized Enterprises (SMEs)

Digital marketing has been revolutionized by Artificial Intelligence (AI) as it empowers small and medium-sized businesses (SMEs) to automate their marketing processes, interpret customer data, personalize interactions, and fine-tune advertising campaigns. This study investigates the incorporation of AI in digital mark...

Ali Behzad · 0 citations

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