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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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Alexander Edeling

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Aug 2026

The Double-Edged Sword of Disclosing INFLUENCER MARKETING

Zeynep Karagür, Jan-Michael Becker, Kristina Klein, and Alexander Edeling investigated how different forms of disclosure on Instagram, along with the characteristics of influencers, affect whether viewers perceive a post as advertising, their trust in the influencer, and their engagement with the post. Their findings o...

Zeynep Karagür, Jan-Michael Becker, Kristina Klein et al. · 0 citations

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