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Alesia Belina Safitri

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#generative ai Review Open access Sep 2026

Investigating Consumer Trust Toward AI-Generated Marketing Content and Its Impact on Consumer Behavior: A Systematic Literature Review

Abstract—The growing usage of AI-generated content in marketing highlights the need of understanding consumer trust and its impact on purchase intention and decision. This study examines how consumers develop trust in AI-generated marketing content and how it influences their behavior. A Systematic Literature Review (S...

Alesia Belina Safitri, Leonie, Michael Rifa'ie et al. · 0 citations

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