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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

Author

Alesha Ilyas

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2 papers indexed here

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Open access Sep 2026

Social capital in digital transformation: from stakeholder engagement to purchase intention through cognitive trust and enjoyment under digital multisensory cues

Stakeholder engagement is seen as an essential component for businesses to establish and maintain ties with the people and groups who are most important to them such as customers. In the same way, social capital, which refers to both the resources and connections that are embedded within a social network, has been seen...

Muhammad Umer, Amna Aslam, Alesha Ilyas et al. · 0 citations
Review Open access Aug 2026

Earning the green halo: A sequential model of trust, authenticity, and brand image in online sustainability marketing

This research analyses whether green trust and brand authenticity form a link or chain that forwards its effect rather than just treating green marketing in online scenario as something which has direct impact on image of brand. So, on this logic, signaling theory comes in and sustainability claims act as signals and i...

Muhammad Umer, Shah Nawaz Khan, Kainat Fatima et al. · 0 citations

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