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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Albert O. Bernardo

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Review Open access Sep 2026

Greenwashing Perceptions and Brand Trust among Young Professionals: The Roles of Awareness, Capability, And Benevolence

This study examined the influence of greenwashing strategies on brand trust among young professionals in the personal care and hygiene industry, anchored in Trust Building Theory and Signaling Theory. It focuses on the roles of consumer awareness, capability, and benevolence in evaluating greenwashing indicators such a...

Albert O. Bernardo · 0 citations

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