Open access
Oct 2026
The Role of Customer Satisfaction in Mediating the Influence of Brand Image and Digital Promotion on Repurchase Intention at Assalam Dates Store
This study aims to analyze the influence of Brand Image and Digital Promotion on Repurchase Intention with Customer Satisfaction as a mediating variable at Toko Kurma Assalam, a date retail business in Makassar City. This study uses a quantitative approach with a causal associative research type, where primary data is...
Ahyar Amnur, Muhammad Hidayat, Fitriany Fitriany
· Economics & business journal... · 0 citations