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Ahmad Rifa’i

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Review Open access Aug 2026

Analysis of the Role of Artificial Intelligence (AI) in Digital Business Transformation: A Literature Review

The findings indicate that organizations successfully integrating AI into their core business strategies experience improvements in operational efficiency, enhanced customer satisfaction, and increased business performance.

Ilham Karunia Akbar, Rafly Verdyansyah Pratama, Ahmad Rifa’i et al. · 0 citations

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