Digital Customer Relationship Management (CRM) Practices and the Operational Performance of Agribusiness SMEs in Ibadan, Oyo State, Nigeria
This study investigates the influence of Digital Customer Relationship Management (CRM) practices on the operational performance of agribusiness Small and Medium Enterprises (SMEs) in Ibadan, Oyo State, Nigeria. Specifically, it examines how data analytics for customer engagement affects inventory management, how mobil...