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Ade Perdana Siregar

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Review Open access Aug 2026

THE INFLUENCE OF DIGITAL MARKETING AND PRODUCT QUALITY ON SKINTIFIC PURCHASE DECISIONS AMONG FEMALE STUDENTS AT THE UNIVERSITY OF JAMBI

This study examines the associations of digital marketing and perceived product quality with purchasing decisions for Skintific products among female students of the Faculty of Economics and Business, Universitas Jambi. A quantitative associative survey was conducted with 95 respondents selected through purposive sampl...

Popi Henni Reziki, Syahmardi Yacob, Ade Perdana Siregar · 0 citations

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