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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Ade Novelia Ramadhani Putri

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Open access Sep 2026

The Influence of Social Media Marketing Activities and Brand Image on Purchase Intention Through Brand Trust as a Mediating Variable of Amanda Brownies on X Social Media

Fierce business competition demands the optimization of digital promotions and brand image to build consumer trust and purchase intent. This study aims to analyze the influence of Social Media Marketing Activities (SMMA) and Brand Image on Purchase Intention, both directly and indirectly through Brand Trust as a mediat...

Ade Novelia Ramadhani Putri, Budi Suryowati · 0 citations

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