Open access
Jul 2026
Multimodal Construction of Social Values in Zootopia 2: A Semiotic Analysis of the Official Poster and Soundtrack Lyrics
This study examines how verbal and visual semiotic resources interact in the promotional materials of Zootopia 2 to construct social meanings and ideological messages. Drawing on Barthes’ concepts of denotation, connotation, and myth and Kress and van Leeuwen’s multimodal framework, the study employs a qualitative mult...
Rangga Permana, Dery Purnama Saefudin, S. Nurani et al.
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