Absardi Absardi

Strategi Komunikasi Pemasaran, Kualitas Layanan, dan Manajemen Hubungan Pelanggan dalam Membangun Ekuitas Merek Smartphone Xiaomi di Bintang ACC Takengon

This quantitative study employs a causal-associative design to identify, map, and quantify the magnitude of the partial and simultaneous effects of marketing communication strategies, service quality, and Customer Relationship Management (CRM) on the brand equity of Xiaomi mobile devices among the customer base of Toko...