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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

Author

Abhisek Kuanr

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Jul 2026

Artificial Voices, Real Causes: The Dilemma of Virtual Influencer‐Driven Brand Activism

Brands are more frequently adopting virtual influencers (VIs) to lead activism campaigns. However, little is known about when and how such activism effectively drives consumer engagement. This research, in Study 1, examines 14,464 Instagram posts from 18 diverse VIs using large‐scale analytics to assess engagement...

Sampa Anupurba Pahi, Debasis Pradhan, Abhisek Kuanr et al. · 0 citations

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