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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Abdul Karim

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Open access Aug 2026

The Effect of Digital Marketing and Service Quality on Customer Loyalty Among E-Commerce Users in Indonesia

This study examines the effects of digital marketing and service quality on customer loyalty among e-commerce users in Indonesia. Using a quantitative explanatory cross-sectional design, primary data were collected from 150 active e-commerce users in Jakarta, Surabaya, and Semarang through a structured online questionn...

Diyan Pratiwi, I. Ariyani, I. Dwimawanti et al. · 0 citations

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