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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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A. Utomo

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Open access Aug 2026

Engagement–sentiment gap analysis of tiktok skincare content using IndoBERT: a comparative study of random forest and XGBoost

Social media platforms, particularly TikTok, have become important sources of consumer-generated information that influence product awareness and purchasing decisions in the skincare industry. However, audience engagement metrics alone cannot fully explain audience perception because highly engaging content does not al...

D. Rizki, A. Utomo, Zainur Romadhon · 0 citations

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