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Author

A. Tefertiller

2 papers indexed here

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Open access Sep 2026

But How Many Likes Did You Get? An Eye-Tracking Study of Sponsored Instagram Influencer Posts

Marketers across a variety of contexts have increasingly turned to social media influencers (SMIs) to take advantage of their robust social networks to promote products and services. While research has focused on the perceived social relationship between SMIs and their followers, little attention has been given to the...

A. Tefertiller, Tamara Welter · 0 citations
Review Open access Sep 2026

Lurkers and Life Satisfaction: A Typological Approach to Understanding Emotional Health, Life Outcomes and Social Media Use

Concerns about the impact of social media use and mental and emotional health have become an increasingly urgent topic of public discourse, with calls for government regulation. While research has demonstrated mixed results, research examining the relations between specific motivations, behaviors, and emotional health...

A. Tefertiller · 0 citations

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