Open access
Oct 2026
SPECIALIZED METHODS OF CONDUCTING MARKETING RESEARCH IN THE CONTEXT OF DIGITAL MARKET TRANSFORMATION: THEORETICAL AND APPLIED ASPECTS
It is determined that the digitalization of marketing research contributes to increasing the accuracy of analytical results, reducing information processing time, and creating conditions for predictive and prescriptive modeling of market processes.
T. Paianok, A. Savchenko, Наталія Лемещенко
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