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Sponsored AI Networking Cookbook: Practical recipes for AI-assisted network automation and development AI Networking Cookbook: Practical recipes for AI-assisted network automation and development

Author

A. Prasetio

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2 papers indexed here

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Open access Sep 2026

How Brand Experience Drives Brand Equity in Social Commerce: The Mediating Role of Brand Engagement

While brand experience and brand engagement are widely recognized as key drivers of marketing success and brand equity, limited research has examined how engagement functions as both a predictor and a mediating mechanism within social commerce. This study aims to demonstrate how brand experience influences brand equity...

Erni Martini, A. Prasetio · 0 citations
Review Open access Aug 2026

The Effect of Instagram Social Media Marketing (@Baliairport) on Consumer Purchase Intention, with Brand Awareness and Online Brand Engagement as Mediating Variables

Digital promotion through social networking platforms has reshaped the way airport tenants reach and communicate with prospective buyers. At I Gusti Ngurah Rai International Airport, @baliairport, the airport's official Instagram account, is used to circulate tenant-related information and promotional content. However,...

Celine Dyah Ayuning, A. Prasetio · 0 citations

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