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A. N. Permatasari

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Open access Sep 2026

Relevansi Media Mainstream: Apa yang Diinginkan Gen Z dari Media Lokal?

This study explores Generation Z’s preferences and expectations regarding the consumption of local mainstream media content. The evolution of digital platforms and media consumption patterns requires local media to understand the needs of this demographic cohort in order to remain relevant. This issue arises from the s...

R. R. Kusumalestari, A. N. Permatasari, Arba'iyah Satriani · 0 citations

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