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Author

A. D. Tran

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Open access Sep 2026

AI-generated content in marketing: A bibliometric and future research agenda

The thematic evolution analysis demonstrates a clear transition from broad technological concepts such as generative AI and artificial intelligence toward specialized concerns related to advertising, consumer behavior, authenticity, trust, AI disclosure, and ethical governance, indicating that AIGC research is moving b...

A. D. Tran, Duong Thuy Pham · 0 citations
Review Open access Aug 2026

Exploring digital culture: A bibliometric review using keyword co-occurrence and performance analysis

The first large-scale bibliometric mapping of digital culture research from an organizational perspective clarifies the intellectual structure, growth trajectory, and research frontiers of digital culture, offering a structured knowledge map to guide future theory building and research agendas.

X. Vu, B. Hà, A. D. Tran · 0 citations

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