Open access
Sep 2026
Knowledge economy, artificial intelligence and media industries: pathways to organizational sustainability in the era of digital transformation
This study examines how media organizations in the Gulf region mobilize knowledge economy principles and sustainable innovation frameworks to enhance organizational sustainability amid rapid digital transformation and the accelerating adoption of artificial intelligence (AI) technologies. Grounded in an integrated th...
A. Altaher, E. Mohamed, Rania Dafalla et al.
· Frontiers in Communication · 0 citations