This study, titled "Fintech Innovations and Their Influence on Consumer Financial Behaviour," evaluates the structural shifts, transactional dynamics, and savings/borrowing habits of retail consumers in India's evolving digital finance ecosystem. Fintech innovations—including mobile payments, micro-savings, and Buy Now...
Prashanth Arjun Bhosle, A. A. K. Reddy, T. Meghana· International Journal of Dat...· 0 citations
The research concludes that continuous technological advancements, regular security audits, employee training, customer education, and compliance with regulatory standards are essential for strengthening cybersecurity in digital banking.
Thanneeru Akhila, A. A. K. Reddy, K. Archana· American Journal of AI Cyber...· 0 citations
The findings indicate that blockchain technology has significant potential to improve financial transparency by providing accurate, tamper-proof, and verifiable financial records while enabling efficient and secure business operations.
Parki Karteek, A. A. K. Reddy, T. Meghana· International Journal of Eng...· 0 citations
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