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Author

A. A. K. Reddy

3 papers indexed here

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Open access Sep 2026

Fintech Innovations and their Influence on Consumer Financial Behaviour

This study, titled "Fintech Innovations and Their Influence on Consumer Financial Behaviour," evaluates the structural shifts, transactional dynamics, and savings/borrowing habits of retail consumers in India's evolving digital finance ecosystem. Fintech innovations—including mobile payments, micro-savings, and Buy Now...

Prashanth Arjun Bhosle, A. A. K. Reddy, T. Meghana · 0 citations
Open access Sep 2026

A Study On Cybersecurity Challenges In Digital Banking And Financial Services At Kotak Mahindra Bank

The research concludes that continuous technological advancements, regular security audits, employee training, customer education, and compliance with regulatory standards are essential for strengthening cybersecurity in digital banking.

Thanneeru Akhila, A. A. K. Reddy, K. Archana · 0 citations
Open access Sep 2026

A Study on Block Chain Technology and its Role in Enhancing Financial Transparency at Bajaj Finserv

The findings indicate that blockchain technology has significant potential to improve financial transparency by providing accurate, tamper-proof, and verifiable financial records while enabling efficient and secure business operations.

Parki Karteek, A. A. K. Reddy, T. Meghana · 0 citations

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