伟荘 万

大汾锦鲤区域品牌形象塑造的策略研究——基于品牌形象、品牌信任与地方依恋的整合分析框架

Regional public brands are an important institutional arrangement through which distinctive agricultural products escape homogeneous competition and capture added value. Taking the koi industry of Dafen Community, Wanjiang Subdistrict, Dongguan as a single case, this study draws on secondary materials, including offici...